I'm so glad you're here!

I set up Transform Virtual Assistance because I genuinely love this work. I love working with people, I love solving problems and I especially love doing both at the same time. I’m based in the beautiful city of Norwich and when I’m not supporting clients you’ll find me walking my dog, building Lego, board gaming, travelling in my campervan, reading, sewing or playing flute and piano.

What makes me different

My business is based on the firm belief that everyone deserves to be supported in a way that actually works for them. That includes people who are neurodivergent, people living with a disability or chronic health condition, and people who are managing their mental health — whether or not they have a diagnosis, whether or not they've told anyone, and whether or not they fully understand it themselves yet.

You don't need to explain yourself here. You don't need to justify your needs or apologise for them. If something would help you — whether that's a different way of communicating, more time, a clearer set of instructions, or just a little more patience — just say so. No awkwardness, no judgement, no assumptions. I work with you to understand your preferences, your priorities and your vision for your business. Worried that you don’t know what works for you yet? No problem! Get in touch and we can work it out together.

Why I care about this

I didn't arrive here by accident. I know what it is like to be overwhelmed, pulled in all directions and feeling the physical and emotional strain of trying to be all things to all people in your professional and personal life. I understand the need to get back a sense of control over your values, purpose and life-work balance.

Before starting my career as a VA, I spent 24 years working in education including as a SENCO and as Headteacher. I have done everything from project management and finance to sweeping the dining hall floors. I know the skills needed to run a successful business: stakeholder engagement, excellent communication, immaculate organisation and prioritisation, careful financial management, engaging marketing, compliant policies and procedures, data protection, risk management and much more. What I loved most in my previous role though was finding ways to remove barriers to access for young people and parents with neurodivergence, disabilities or mental health challenges. I understand, above all else, the importance of kindness and empathy; of staying calm in a crisis and of thinking creatively when the usual approaches don’t work.

I also provided practice administration and accounts support for our family accountancy business where I have specifically developed systems to support areas of the business impacted by executive functioning: planning, prioritising, workflows and task initiation and monitoring deadlines.

My years of working with people — in education, in business, and in life — have taught me that the people who are told they need "extra support" are often also the people who bring the most creativity, the most energy and the sharpest thinking to a team. The world isn't always set up to make that easy. I'd like to help change that, one person at a time.

Let's work together

If you’re interested in finding out more about how we could work together to positively transform your experience as a business owner, get in touch!